Fashion and business came naturally to Vijay Shekhar, he is a successful businessman who could clearly see that the fashion industry had a downside too. This led him to lay the foundations of Daphne, a brand which defends nature by opposing non-biodegradable raw material, end products or waste. Daphne moulded itself in a B2B business which led Vijay to meet Alok, Founder, PSH. “Following a B2B business model can prove fruitful but traditional methods are redundant and time-consuming, we need to make the process simpler for our customers as well as the company,” stated Vijay on his first meeting with Alok.
Daphne knew exactly what it wanted: a robust platform from where they could manage fresh orders and also cater to their present customers. Vijay accepted the fact that B2B was understated for long and once accompanied by an authentic presence on the internet, such businesses could cater to different customers by their needs. “Just like each of our products is unique, our customers are different too. We can not serve the same dish to every customer, we need a customer-centric approach,” said Vijay while discussing Daphne with Prime Seller Hub.
Daphne is an innovative and progressive lifestyle brand since it has an exclusive fan-base, Vijay settled down on the idea of designing a Shopify website. “Our products are bespoke and unique, our customers are exclusive so should be our website,” said Vijay while signing a project with Prime seller Hub.