Solidifies its B2B business model over a self-serving portal.
Daphne is the manufacturer of versatile, eco-friendly, and bespoke bags, bar and travel accessories from recycled material. Each product manufactured by Daphne is unique because Vijay Shekhar, CEO, and Founder, see more in disposed off truck tarps and military tents than meets the eye. Daphne had found a fan-base in people who care for nature, and those who love to express through bespoke products. Their only limitation was that the business was stuck with an inept method. Contemplating Daphne’s requirements and synchronizing them with technology made possible for the brand to provide a one-stop solution. As a result, Daphne is able to cater to their existing as well as new customers without having to deal with the redundant paperwork.
UX Design
Custom Signup Form
Accessible catalogues
Minimum order value
Customer Tagging
Made to order form
While each of Daphne’s products is beautifully unique, B2B customers can simply fill up a form and receive bespoke products. This way the brand is able to meet customer specific requirement by delivering the requirements mentioned in a form filled by the customer.
Anyone who develops an interest in the idea of making a living out of reselling upcycled products can become B2B partners with Daphne. For this process to occur smoothly, the brand required to validate the members before allotting a membership. A custom sign up form helps Vijay gain control of member selection. Once a customer is approved, a link is sent through which a password can be set. This facility is an advanced version of Shopify’s default signup wherein the member needs no approval to join.
PSH developed a Shopify website for the brand which hosts a catalogue of all of Daphne's products, alleviating the need to send out an updated catalogue every single time a new product is launched. Visitors of the website can view the products but they will have to be a member to view the pricing of each listing. Anyone who has signed in with Daphne can log in to a personal account and access dynamic catalogues.
Since the brand is a B2B model setting up a minimum order value was necessary to keep up with its identity as a wholesaler under the model. There is a minimum order value limit set on Daphne’s products, which helps avoid triflers. Customer tagging is another feature which allows the brand to identify different customers which allows the customer, who is also a member, to avail of tag exclusive offers.
PSH provided user-experience consulting and user-interface design for Daphne’s website.
Since B2B buying cycles are planned, logical and based on customer needs rather than being emotional, and based on wants or desires, Daphne required a self-service portal for its existing customers. Prime Seller Hub developed a clean and responsive website for the brand which now serves as a real live product catalogue for both old and new customers. “Since the website is up and running our customers find the process of order placement and easy task while it has become a lot easier to keep track of and fulfil the orders,” says Vijay.
