Having their roots deep into the business of manufacturing and distributing fine riding equipment and apparel JPC India is a pioneering organization. The Brand had solidified its presence as a B2B business model over the years. However, technological advancements and an upsurge in E-Commerce businesses could destabilize and downshift the offline B2B business. “We have created a legacy, a brand that represents Passion for a graceful lifestyle, we need to step into the age of E-commerce and B2C model of business,” said JPC’s Business Development Officer.
Without dawdling, JPC India decided to take a step towards the possibility of a diversified multichannel E-commerce business following a B2C model through Breeches.com. “We need to follow a strategic plan and execute all aspects of it, we need a website that is compatible with different devices and screen sizes, and we want to sell our products on popular marketplaces.” “We cannot compromise our product data, and customer data.”
JPC required a trusted Shopify Plus partner who could successfully migrate their existing website (Breeches.com) from Magento to Shopify which would simplify the B2C model of business that they were looking forward to. The founders have a strong mind and they had made it obvious in their first meeting with PSH. “We want a complete solution, right from marketplace account creation, to listing the products, to order management and also increased brand awareness.”