product photography

The Importance of Good Product Photography

Consumers look for time-saving ways all the time and the quickest way to consume information is through images.

Product images not just showcase the quality of the product but also serve as a window into your e-commerce store, all you need to do is build:

  1. Transparency
  2. Trust

When your potential customers first view your product page, they are looking for proof of quality and authenticity.

Product images give the first impression and determine if they will continue to crawl through your website and might as well purchase.

So, let’s learn how to take images that:

  1. Engage
  2. Convert
  3. Boost the lifetime value of your consumer

We’ll also learn how to optimize the photo creation process to save both time and money.

What is Product Photography?

Product Photography comprises of specific skills to showcase products in the best possible way and make an urge to buy the products. It is an important part of both online and offline showcasing of catalogs, through brochures, portfolios or websites.

How to build a brand through flawless photography?

We know, the visual experience is always more impactful than the written copy. Photos are a key part of customers’ decision-making process. The quality of product photo reflects the brand image.

  1. FOCUS ON QUALITY VISUALS

More than 90% consumers prefer images before buying. They represent your products perceived value and quality. They deliver your products to the consumers in the most reluctant way.

Take jumpusa.in for example:

They have amazing pictures of Equestrian Lifestyle products often making them look even more premium and elite. Take a look at some of their product images below:

product photography
Product Photography
  1. USE IMAGES FOR BRANDING

Branding is the bottom-line of every decision your company makes, including:

  1. Social Media Posts
  2. Website Content
  3. Other Marketing Efforts

And images are the very foundation of your brand. They make your brand alive, give it an existence and grab customer’s attention. Everything is your product images- resolution, subject matter, color theme & saturation, all should resonate together to represent your products in the best possible manner.

Our end goal is to form a long-term relationship with our customers and through photos, we’re just a step closer.

For more Product Photography Related content, subscribe to our newsletter as the upcoming blog will tell you about different types of Product Photography and its guidelines.

Do you have a brand and are looking for product photography solution? Contact us at: info@primesellerhub.com

 

Published by

Alok Paul

Co-Founder of Prime Seller Hub.

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