ACOS of 8 to 10% for Automatic Campaign is considered to be a good one.

First RULE: Negative Keywords

Negative Keywords are those keywords which cost you an extra penny without converting into a sale. Negative Keywords can be

• Brand Name:
• Product: JUMP USA Men’s Cotton Socks
• Negative Keyword: jump, usa, jumpusa, jump usa
• Product: Horse Bridle
• Negative Keyword: bridal
• Gender: Women
• Product: Women’s socks
• Negative Keyword: men, men’s, girls, boys, children’s, children, kids

• Product: Men’s 100% Pure Leather Belt
• Negative keyword: Faux leather, PU leather
• Product: Men’s 100% Pure Leather Belt
• Negative Keyword: belt (Negative exact)
• Product: Men’s Full Sleeve Jacket
• Negative Keyword: half sleeve, sleeveless

Types of Negative Keyword:

• Negative EXACT
• Amazon will not display your product if the customer search term exactly matches your negative keywords.
• Product: Men’s 100% Pure Leather Belt
• Negative Keywords: mens PU leather belt, men’s reversible belt

• Negative PHRASE
• Amazon will not display your product if the customer search term contains your negative keywords in addition to other stuff words.
• Product: Men’s 100% Pure Leather Belt
• Negative Keywords: PU belt
• Customer Search Term: Men’s PU Belt, PU belt for girls, PU belts for women

Second RULE: Optimize Product Listing

To sustain the effect of sponsored products, the listings should be optimized for organic ranking.

Extracting the rare keywords from the search term report of the campaigns, positive keywords must be fed in the listing to rank higher on organic search.

Rare keywords help a lot in converting a view into a sale. Try to get as many as relevant rare and unique keywords for your product and fed them on the weekly basis.

I hope this might have helped you to optimize your automatic campaigns on Amazon.

Share your feedback in the comments section. Also, you can mail us at info@primesellerhub.in & we can make this work together.

Alok Paul

Co-Founder of Prime Seller Hub.