How much do you ‘Beads of sweat’ for your product’ pictures?
If you’re amongst many Amazon sellers, you might upload the pictures that your supplier uses or search them on google and call it great.
Well, Amazon product pictures serve various purposes to their customers. The primary one is to showcase all great sides of products. Indeed, images attract attention. 93% of consumers say attractive visuals have the biggest influence on their decision to buy.
Similarly, to add a ‘wow’ factor in your product images, It’s profoundly suggested for you get it done by professionals. If you’re on a budget, in such case, your DSLR or smartphone can be your best-buddies to click amazing shots and leave the editing on professionals.
Know Photo Requirements of Amazon
Beyond the file requirements, the most vital asset during photoshoots is the specification of a pure white background for the main image for maintaining the consistency on Amazon. Remember, applying black backgrounds and others white will create a mess.
Though apart from the main image, you can choose any background color for secondary images. However, applying a white background helps in highlighting features of the product efficiently.
The Image Types
Generally, usage of your product-only images would assist customers to learn more about the product at a glance. However, depending on your product type, you must require the work under following angles:
2. Capture One or two in-context images to build the emotional bonding between customers and your product. (For instance, if you’re selling watches, you should have a picture of it on the wrist of someone so that customers can visualize the actual size and actual appearance of the product )
3. Provide Measurement Chart or How to measure size guide
4. Any certification or government approval if applicable and
5. Finally, add an infographic image to make it interesting that can ultimately increase your conversion ratio and seal the deal for you. Remember, The goal is to help the customer imagine the product being a part of their life.
Capturing the Pictures
So, if you decide to go the DIY route, there are a few pieces of equipment that you’ll need.
First, you’ll need a background. I would suggest using a plain white sheet that’s as wrinkle-free as possible.
Next, you’ll need a secondary light source. A table lamp can work well, but if you plan to take a bunch of images in-house, you might want to invest in one or two studio lights. They’re relatively inexpensive and can significantly enhance your image quality.
Finally, you’ll need a camera. These days, you can click some really professional images using only a smartphone.
From there, be intuitive in deciding the angles you’d like to use. Click as many pictures as you can of the product set up and filter out your favorites after the photo shoot.
Attaining the perfect product photos can take some experimentation, so you don’t be afraid to play with different angles or edits. Observe what works and what doesn’t, and over time you’ll become a product photo pro!
Co-Founder of Prime Seller Hub.