E-commerce industry has a cut-throat competition. And if your marketing efforts are not polished, you’ll risk losing a lot of customers.
It’s not enough to rely on the number of your posts when striving for brand presence. You’ll need a more strategic as well as creative approach. These techniques mentioned below can help you stand out above the rest and get more sales.
Window shopping exists online, too. Having wish lists in your e-commerce site will give your customers a streamlined space for the items they want to get later.
Wishlists allow you to know your most popular products. Knowing what’s in your customer’s wish lists give you the chance to hyper-personalize your campaign by creating individualized promos and discount codes for a specific set of products.
Many e-commerce marketers use this strategy when sending follow-up emails or discounts to convince the customer to purchase the item. You’ll be able to test which kinds of e-mails work and in what scenario your customer will buy.
2. Free shipping/Same day delivery service
Free shipping and same-day delivery services will drastically increase your sales.
Offering free shipping for your first-time customers is a good practice. You can also include an option during checkout for express deliveries, so your customers have control over when they receive their order.
Another useful tactic is sending out a free shipping deal along with an abandoned cart reminder. Once shoppers open the e-mail, they’re more likely to complete the purchase because of the perceived savings. These notifications can also strengthen brand recall and lessen the instances of abandoned carts.
3. Integrate social media
It is now mandatory to have social media accounts for your e-commerce brand. It provides visibility for your store. Shopify released a study that 85% of their social media orders and two-thirds of their social media visits come from Facebook. Facebook Advertising tools allow businesses to create different forms of ads, from photo albums to product carousels.
Instagram has also added a product tagging feature on their platform called Insta
+gram Shoppable. Combined with their swipe up feature on Instagram Stories and the option to enable post notifications for your favorite account’s new posts, all create convenience for your consumers.
4. Retargeting Ads
Remarketing makes use of your visitors’ browsing history and activity while on your site. Whether you use images or text, you can encourage your prospects to return to your site if they see your products on a different page they’re visiting.
Be smart with these ads. Use geotargeting if you want to reach a local pool of consumers. Track your ads and see which types and placements drive the most results.
5. Influencer Marketing
Influencer marketing is the digital age’s version of word of mouth marketing. Social media personalities and celebrities are paid to advertise products and post them on their accounts in a natural way. Influencer marketing becomes a massive drive for brand awareness, and consequently, sales. HubSpot details in a report that 71% of customers are convinced to purchase an item after seeing an influencer post about it on social media.
6. Cross-sell and upsell
Once you have a record of your consumers’ browsing history, wish list, and transaction history, it will be easier to provide relevant product recommendations to them. This way, you can increase revenue by using your existing pool of customers. This group of people is easier to market to because they already trust your brand.
It’s as easy as suggesting what other people commonly buy with the product on their cart or suggesting a more expensive and higher quality alternative to what they were thinking of getting. These product recommendations can boost your sales by up to 10-30%.
7. Referral program
Referrals are a great way to get your buyers to market your products for you. It should go without saying that the overall experience of your consumers should be positive from the get-go. This will fuel them to join your referral program. Cash incentives are an excellent way to keep the ecosystem alive. For instance, JUMP USA runs a program where their consumers can earn 12% commission for every new customer that successfully buys a product.
This tactic reinforces the need to build positive reviews and dabble in influencer marketing since these strategies are all derived from word of mouth marketing. For further query, contact us at firstname.lastname@example.org
We know how customer behavior and experience drive the marketing tactics nowadays. The right level of trust, convenience, and overall satisfaction will breed loyalty and help you amass a larger following. Use the above tips to your advantage and observe which cocktail of practices perform the best for your brand.
An Engineer. A Digital Marketer. A Blogger.