negative keyword

How to Optimize Amazon Automatic Advertisement Campaign – Tips & Tricks

ACOS of 8 to 10% for Automatic Campaign is considered to be a good one.

negative keyword

First RULE: Negative Keywords

Negative Keywords are those keywords which cost you an extra penny without converting into a sale. Negative Keywords can be

  • Brand Name:
  • Product: JUMP USA Men’s Cotton Socks
  • Negative Keyword: jump, usa, jumpusa, jump usanegative keyword
  • Product: Horse Bridle
  • Negative Keyword: bridal
  • Gender: Women
  • Product: Women’s socks
  • Negative Keyword: men, men’s, girls, boys, children’s, children, kids

negative keyword

negative keyword

  • Product: Men’s 100% Pure Leather Belt
  • Negative keyword: Faux leather, PU leather
  • Product: Men’s 100% Pure Leather Belt
  • Negative Keyword: belt (Negative exact)
  • Product: Men’s Full Sleeve Jacket
  • Negative Keyword: half sleeve, sleeveless

Types of Negative Keyword:

  • Negative EXACT
  • Amazon will not display your product if the customer search term exactly matches your negative keywords.
  • Product: Men’s 100% Pure Leather Belt
  • Negative Keywords: mens PU leather belt, men’s reversible belt
  • Negative PHRASE
  • Amazon will not display your product if the customer search term contains your negative keywords in addition to other stuff words.
  • Product: Men’s 100% Pure Leather Belt
  • Negative Keywords: PU belt
  • Customer Search Term: Men’s PU Belt, PU belt for girls, PU belts for women

Second RULE: Optimize Product Listing

To sustain the effect of sponsored products, the listings should be optimized for organic ranking.

Extracting the rare keywords from the search term report of the campaigns, positive keywords must be fed in the listing to rank higher on organic search.

Rare keywords help a lot in converting a view into a sale. Try to get as many as relevant rare and unique keywords for your product and fed them on the weekly basis.

I hope this might have helped you to optimize your automatic campaigns on Amazon.

Share your feedback in the comments section. Also, you can mail us at info@primesellerhub.in & we can make this work together.

Sumair Jain is an E-commerce Account Manager at Prime seller Hub, where he manages the global e-commerce marketplace operations. He is an enthusiastic person with a great passion towards online selling. He believes in “Be better than yesterday” and try to always hold the positive spirit within himself. Interest also includes research, brainstorming, statistics, and analysis.

Published by

Sumair Jain

Sumair Jain is an E-commerce Account Manager at Prime seller Hub, where he manages the global e-commerce marketplace operations. He is an enthusiastic person with a great passion towards online selling. He believes in "Be better than yesterday" and try to always hold the positive spirit within himself. Interest also includes research, brainstorming, statistics, and analysis.

Leave a Reply