How to Optimize Amazon Automatic Advertisement Campaign – Tips & Tricks

ACOS of 8 to 10% for Automatic Campaign is considered to be a good one. 

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First RULE: Negative Keywords

Negative Keywords are those keywords which cost you an extra penny without converting into a sale. Negative Keywords can be

  • Brand Name
    • Product: JUMP USA Men’s Cotton Socks
    • Negative Keyword: jump, usa, jumpusa, jump usajump usa socks.PNG
  • similar words
    • Product: Horse Bridle
    • Negative Keyword: bridal
  • gender
    • Product: Women’s socks
    • Negative Keyword: men, men’s, girls, boys, children’s, children, kids
    • jump 3jump 4
  • material type
    • Product: Men’s 100% Pure Leather Belt
    • Negative keyword: Faux leather, PU leather
  • major category
    • Product: Men’s 100% Pure Leather Belt
    • Negative Keyword: belt (Negative exact)
  • other specifics
    • Product: Men’s Full Sleeve Jacket
    • Negative Keyword: half sleeve, sleeveless

Types of Negative Keywords:

  1. Negative EXACT

    • Amazon will not display your product if the customer search term exactly matches your negative keyword.
    • Product: Men’s 100% Pure Leather Belt
    • Negative Keyword: mens PU leather belt, men’s reversible belt
  2. Negative PHRASE

    • Amazon will not display your product if the customer search term contains your negative keyword in addition to other stuff words.
    • Phrase keyword
    • Product: Men’s 100% Pure Leather Belt
    • Negative Keyword: PU belt
    • Customer Search Term: Men’s PU Belt, PU belt for girls, PU belts for women

Second RULE: Optimize Product Listing

To sustain the effect of sponsored products, the listings should be optimized for organic ranking.

Extracting the rare keywords from the search term report of the campaigns, positive keywords must be fed in the listing to rank higher on organic search.

Rare keywords help a lot in converting a view into a sale. Try to get as many as relevant rare and unique keywords for your product and fed them on the weekly basis.

 

I hope this might have helped you to optimize your automatic campaigns on Amazon.

Share your feedback!!!

 

 

 

 

Sumair Jain is an E-commerce Account Manager at Prime seller Hub, where he manages the global e-commerce marketplace operations. He is an enthusiastic person with a great passion towards online selling. He believes in “Be better than yesterday” and try to always hold the positive spirit within himself. Interest also includes research, brainstorming, statistics, and analysis.

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Sumair Jain

Sumair Jain is an E-commerce Account Manager at Prime seller Hub, where he manages the global e-commerce marketplace operations. He is an enthusiastic person with a great passion towards online selling. He believes in "Be better than yesterday" and try to always hold the positive spirit within himself. Interest also includes research, brainstorming, statistics, and analysis.

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